of Applied Sciences
(Hogeschool van Amsterdam)
At the Amsterdam University of Applied Sciences (AUAS), we educate tomorrow’s professionals in a wide array of fields and disciplines of higher education. With our distinct focus on applied sciences, the AUAS enables students, lecturers and researchers to develop cutting-edge – and practical – knowledge and innovations.
The Centre for Market Insights (CMI) is a non-profit innovative research centre of the School of Marketing at the Amsterdam University of Applied Sciences. With our (quantitative) research we aim to develop new educational materials and research methods by experimenting with state-of-the-art analysis tools and we aim to seeking solutions for digital analytics challenges of the Amsterdam business community.