Frequently asked questions
Is my data safe?
Your data is safely stored at our cloud provider, at a server segment specifically for you, so you can be sure that no one but you can access it. That also means that if you want certain (parts of) information removed from your analysis, you will have to delete them yourself. If you stop using SpotOpp we will delete the entire segment with your information. This information cannot be retrieved.
How do I start with SpotOpp?
You can use the SpotOpp platform independently. You can create accounts for contributors and ask them to answer the part of the questionnaire that is relevant for them. For instance the questions about the products and markets a sales rep or marketer is responsible for.
Who should I invite as contributor for my analysis?
We recommend to include as many points of view in your analysis as possible. The benefit of combining input from several contributors is that it increases reliability of your insights. Evolving your input from being an opinion to becoming data.
What kind of data is taken into account?
There are many factors that influence your success. There are factors outside of your organization, that define the attractiveness of a certain market, such as the local situation, competition and buyer needs. And internal factors, that determine how well you fit the requirements and situation of a specific market. That is why you perform a full external and internal analysis with the SpotOpp platform. SpotOpp provides you with an overview of all elements, so you can simply choose and use the ones that are relevant for your specific industry, situation and organization.
Frequently asked questions
Where does the data for SpotOpp come from?
SpotOpp helps you gather input on all relevant factors that affect your success. A number of factors are 'hard data' -such as sales results or market size- which you can obtain from systems you already use, like your CRM. Most data is soft though.
Why should I use SpotOpp?
SpotOpp helps you find the markets -countries or segments- to focus on if you want to optimize your results. The platform helps you quickly find out which markets are most attractive, and for which of them your offer fits best. That way you can focus your sales efforts on these markets and sell with less effort.
How does SpotOpp help businesses succeed?
SpotOpp offers more than just a platform to store your data, we offer everything you need to create an effective, memorable online presence. Already have specific insights? We offer hosting plans that will keep it fast, secure and online. Our professional email helps you build a professional image, while our online marketing tools empower entrepreneurs to get online with an SEO-friendly website. GoDaddy is an all-in-one solution provider to get your idea online, backed with expert, personalized support from GoDaddy Guides.
When your offer meets the needs of the market you’ll be able to sell your product or service with the least effort. And waste less resources. So, it’s crucial to have a reliable overview of the market-fit of your segments. And where adjustments are needed. Internal factors, such as historical sales data are only part of the big picture. Especially when the market changes rapidly, as it does now due to Corona. To determine where your efforts will have the most effect, you’ll want to look at all factors that influence your success.
Focusing your commercial activities on segments where your offer meets the market needs will optimize your results. But this market-fit is not static. As we can clearly see due to the Corona pandemic. When insights are not current or complete, you’ll risk choosing the wrong approach to address your challenges.
Realize market or revenue growth
Involve full team in strategy
Optimization portfolio & relevant innovations
Expansion to new (inter-)national markets
To determine your market-fit you’ll want to evaluate how well your offer matches relevant external factors. You’ll want to analyze what the needs and wishes of buyers are, but also what your competitors do and what the risks in a market are. A manual analysis is time-consuming and labor-intensive. Because of the vast amount of factors that influence your success, fragmented input and inequalities in commercial data. Even with a dedicated team to manage and collect insights, it can be a challenge to bring market analyses together.
The unique SpotOpp self-service strategy platform helps you validate all pieces of the puzzle. With proven models and a digitized process that ensures structure and flexibility, SpotOpp allows you to quickly see the full picture of your growth opportunities. Relevant for all commercial departments, such as Marketing and Sales, but also Product Development, Innovation and Customer Service. So you’ll increase your revenue by deploying resources where they have the most effect.
There are many factors that influence your success. And you want to take them all into account. In a consistent way, so you can truly compare potential. Of all product-market-combinations you serve, but also ones you’re considering. SpotOpp allows you to do this fast and easily. Without the risks of errors of a manual analysis. And in a more durable way than outsourcing, as you’re optimally using, validating and growing the collective knowledge that is available within your own organization.
Structured method for holistic insights
The right input from the right people
Scalable bulk activities (admin)
Clear dashboards with priorities
Revise & update input easily
Strategic decisions call for strategic insights
Many organizations have an ERP – an Enterprise Resource Planning- system to document details on production, purchasing, sales, logistics and administration. Additional modules or systems, such as a CRM (Customer Relationship Management), HRM (Human Resource Management) or SCM (Supply Chain Management) allow you to manage specific processes more efficiently. Hubspot for instance helps you send the right message to your target group and Salesforce helps optimize the sales funnel.
To be able to focus on markets where your efforts will have the most effect, the operational information stored in these systems, like historic sales figures and customer behavior on your website, are not enough though. This requires insights on all factors that influence your success. SpotOpp brings this strategic information together.
So you determine your optimum direction before focusing on optimizing the execution of moving in that direction.
With the SpotOpp strategy platform you quickly and easily see where your market opportunities are and how to optimize your approach. Whether you use the SpotOpp framework independently or let us assist you in an end-to-end analysis, you’ll get reliable company-wide insights and data-driven decisions in four steps:
In a competitive market where players target the same prospects, a structured strategy is more important than ever. Complete market insights allow you to make smarter decisions. And deploy your team optimally. In respect of markets and products or services. The Spotopp self-service strategy platform shows the potential of all your product-market combinations and the optimum marketing mix. So your team focuses on the low hanging fruit first. With well directed campaigns.
Higher results fast
Focus on combinations with the highest chance of success. Only when you see the full picture you can set the right priorities and optimize activities.
More effective Go-To-Markets
The right approach for each market, without losing time on products or services that are not ready yet or don’t meet the market needs.
Shorter sales cycle
Focus on area’s and prospects with the best market-fit. Your funnel becomes shorter as you’ll close deals easier due relevance.
Alignment and collaboration
A strategic collaboration with more than just ‘the usual suspects’ ensures buy-in and alignment with departments such as Product Development.
An involved team
A strategy based on co-creation, which you embed instead of impose, with realistic sales targets is activated faster within your team and organization.
Determine the best direction. With all commercial departments. For all commercial activities. A shared focus guarantees the best results.
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How do I edit or remove the "FAQ title"?
The FAQ title can be adjusted in the settings tab of the App Settings. You can also remove the title by unchecking its checkbox in the settings tab.