SpotOpp for Marketing
Your secret weapon to looking awesome
Build smarter strategies
Stop guessing
Your marketing team is great at execution. Campaigns? Covered. Engagement? Up. And they are using tools to optimize your campaigns and move faster. But… what if you're racing in the wrong direction?
Even the best campaign fails if aimed at the wrong crowd. SpotOpp helps you find your marketfit, sharpen your positioning, and align pricing, product and distribution. All based on real insights. So you can focus your budget, content and energy where it really pays off.
Put the marketing department (and yourself!) on the map.
Why marketers love SpotOpp
Faster results
Focus on what works and stop wasting time
Smarter Go-To-Markets
Tailor your approach per product and market
Real collaboration
Align sales and marketing for maximum impact
Build your marketing strategy with ease
Find the marketfit of all your PMCs
Every product-market combination has its own needs, trends, rules and competitors. Handling all that data can quickly become a full-time job.
SpotOpp turns scattered data into clear, actionable strategies. Showing you every opportunity and what's missing for each product-market combination. SpotOpp lets you build your marketing strategy based on MBA-worthy analysis, minus the years of study.
Know what makes you stand out and why it matters
Establish your competitive positioning
Marketing isn’t just about the message. It’s also about the right product, at the right price, in the right place. And putting that in the right frame.
Positioning is showing how you’re the best at something your audience actually cares about. If people don’t “get” your product, they won’t buy it. So, make sure you know what makes you different and how you’re solving their problem better than anyone.
Designed for bold leaders
SpotOpp is perfect if you are:
✔ Driven by ambition, but missing the structure
✔ Are ready to stop guessing and start focusing
✔ Preparing for growth, a new launch or big shift
Not the best fit if you:
❌ Operate in a market that doesn't change
❌ Prefer outsourcing to growing knowledge
❌ Aren't ready to challenge your assumptions
SpotOpp for Marketing teams
What you get
Structured strategy process
SpotOpp guides you to your strategy with user-friendly, pragmatic software and -if you want- support by an expert.
No more chaos or static reports, but a smart way of working. With dashboards that show a real-time market-fit for each product and market, and what's working (or not!). Making it easy to make confident, data-driven decisions and justify them to the team and investors.
The positioning that stands out
A crystal-clear value proposition makes it easier for customers to say “yes” to you. Not your competitors.
A top-notch, validated strategy
No more guesswork or blind spots. Just knowing where to grow and aligning sales and marketing around real priorities. One commercial story. One plan. One team pulling in the same direction.
Why our customers love SpotOpp
Global Sales & Marketing Director, Alewijnse
“We needed to be more selective in our market approach, but missed the overview to confidently prioritize activities. We can now structurally analyze all our opportunities the same way. Aligning departments and providing the right focus.”
Marketeer,
DataIntelli
“It was such a fun experience. Finally all teams were able to contribute with insights. And the results will not just benefit one department, but all commercial ones: Sales, Marketing, Innovation, Customer Support, etc. Well worth the investment.”
Marketeer,
BlaData
“We needed to get the market situation clear, but could not get all info together in a way that showed us everything. During the workshop we immediately saw results. In clear dashboards, that were updated directly!! With the full picture we can make better decisions.”