SpotOpp for Mid-Sized businesses
Time for a structured and shared strategy
Bring structure, speed, and confidence to decisions
Turn your ambition into reality
Growth is great, yet it comes with growing pains.
Your commercial team works hard, but priorities keep shifting. Plans get made, but rarely land in execution. And strategy? Often stuck in someone's head, or lost in a PowerPoint.
SpotOpp helps mid-sized companies create clear, validated strategies that get used. No thick reports. No endless sessions. Just insights, structure, and a shared focus.
Common challenges we solve
✔ New Commercial director, big challenges
You just stepped in. The market is changing. The team needs focus.
✔ Too many products, too little tough decisions
Everyone is working hard. But not always in the right direction.
✔ Flat results, unclear why
Revenue is lagging. Customers aren't buying. The answer is not in your CRM.
✔ Too dependent on gut feeling
Decisions are based on opinions, not insights. And everyone has a different version of reality.
From scattered input to shared direction
Sharpen your commercial strategy
Mid-sized businesses often run on experience and intuition. That works. Until it doesn’t. Because the world -and maybe also your company- is changing faster and faster.
With SpotOpp you’ll know:
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Where to focus your efforts
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What’s missing in your current approach
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How to align teams around the same commercial goals
SpotOpp brings structure to your commercial efforts. You'ss see which markets, products, and customers to prioritize, and why. So you can align sales and marketing, and get everyone working toward shared outcomes.
Why SMB leaders love SpotOpp
✔ Strategic clarity, without the complexity
You don't need another report, you need decisions that work
✔ Cross-functional input = team buy-in
Gather the right input so strategy isn't a solo sport anymore
✔ Less noise and more focus
Get one clear action plan everyone gets behind
Know what makes you stand out and show it
Positioning that makes a difference
Your offer might be good, but if customers don’t “get” it, they won’t choose it. SpotOpp helps you sharpen your positioning across teams, so your product, pricing, and communication support the same promise. One your market cares about.
You'll know:
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What makes you different
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Why that matters to your customer
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How to prove it, every step of the way
Clear positioning leads to faster deals, stronger market introductions, and more confident teams.
Built for bold leaders
SpotOpp is perfect if you:
✔ Want to improve results, but lack a shared strategy
✔ Need to make confident decisions based on facts
✔ Want to involve your team and align sales & marketing
Not the best fit if you:
❌ Aren't ready to challenge assumptions
❌ Rather outsource than build knowledge
❌ Prefer to work based on trial & error
SpotOpp for SMB teams
What you get
Structured strategy process
SpotOpp guides you to your strategy with user-friendly, pragmatic software and -if you want- support by an expert.
No more chaos or static reports, but a smart way of working. With dashboards that show a real-time market-fit for each product and market, and what's working (or not!). Making it easy to make confident, data-driven decisions and justify them to the team and investors.
The positioning that stands out
A crystal-clear value proposition makes it easier for customers to say “yes” to you. Not your competitors.
A top-notch, validated strategy
No more guesswork or blind spots. Just knowing where to grow and aligning sales and marketing around real priorities. One commercial story. One plan. One team pulling in the same direction.
Why our customers love SpotOpp
Global Sales & Marketing Director, Alewijnse
“We needed to be more selective in our market approach, but missed the overview to confidently prioritize activities. We can now structurally analyze all our opportunities the same way. Aligning departments and providing the right focus.”
Marketeer,
DataIntelli
“It was such a fun experience. Finally all teams were able to contribute with insights. And the results will not just benefit one department, but all commercial ones: Sales, Marketing, Innovation, Customer Support, etc. Well worth the investment.”
Marketeer,
BlaData
“We needed to get the market situation clear, but could not get all info together in a way that showed us everything. During the workshop we immediately saw results. In clear dashboards, that were updated directly!! With the full picture we can make better decisions.”