Hello, we are SpotOpp
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We make strategy...... fun!
Strategy should be fun!
Yet, many companies struggle with it. The input you need is scattered across departments, documents, and people’s heads. By the time everything is gathered, it’s already outdated, or worse: based on assumptions. And when it's finally time to execute, no one understands why that direction was chosen. The result? Resistance, delays, and frustration.
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We faced the same problem. Again and again. So we decided to tackle the issue at its core. With a practical process and smart software that not only makes strategy easier, but surprisingly… fun.
Building better strategy
What we believe
Good strategy doesn’t just happen. It grows from relevant data, a smart process, and clear choices. We help organizations take a professional approach to strategy, without making it complicated. Our approach focuses on three areas:
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Our Platform
With our platform, companies can easily analyze their markets and build strategic plans. SpotOpp helps you ask the right questions, structure your data, and turn it into conclusions. The setup sparks conversations that normally wouldn’t happen, encourages step-by-step professionalization, and aligns sales and marketing to reinforce each other.
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Our guidance
In addition to the platform, we offer expert support: bringing the right people to the table to jointly analyze market dynamics and identify where the fit is missing. This leads to better decisions, stronger collaboration, deeper understanding, and renewed energy.
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Sharing Knowledge
We actively share our insights, including through a partnership with the leading marketing association in the Netherlands. Because strategy is a craft and we believe in developing it together.
About our founder
I’m Marion, and I spent years working as a fractional CMO for both scale-ups and corporates. I built departments, launched products, and created strategic growth plans. With a structured approach, as structure creates space and room to grow.
But everywhere I noticed the same thing: marketing was mostly focused on output. Campaigns were driven by customer data, but only the kind that showed how to sell faster. Little attention was paid to whether the offer actually matched the market, let alone whether marketing and sales were aligned. The result? Lots of activity, little effect.
If you want to grow, you need to deploy your sales and marketing where they’ll have the most impact. That’s why I always started with a market-fit analysis. It brought clarity, but it was slow, intensive, and quickly outdated. There had to be a better way.
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That's why I created SpotOpp. Together with academics and commercial leaders, I developed a tool that helps companies make smarter strategic decisions, faster. Not just for corporates with strategy teams, but especially for SMEs with big ambitions—and limited time or experience.
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SpotOpp provides structure, direction, and confidence. So anyone—marketing expert or not—can make smart commercial decisions. On crucial questions like: where should we focus our sales and marketing for maximum impact? How can we better align our offer with the market? And which product ideas are truly worth the investment?
No shortcuts. Just results. Because strategy doesn’t have to be complicated. It just needs to work.
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