In an ideal world all commercial teams work together to support the business goals. But the larger the organization, the more we focus on our own expertise. Sales and Marketing teams often base their decisions on different sets of data, resulting in activities that don't reinforce each others' effects. And gone is the commercial synergy! 

Our value proposition

Hope is not a strategy, right? That's why we offer you all the tools you need: a pragmatic process, support and a digital platform, to confidently create the data-driven strategy that makes your organization agile and crisis resistant. An accessible strategy you can adjust to your turbulent surroundings, with relevant, complete and reliable insights on the market and your fit. Insights you can easily update and broaden.


Unlike existing tools or agencies we bring together the following principles:

We are SpotOpp. We believe in an organization-wide, coherent strategy based on collective intelligence. In the combination of teamwork, technology and Data-Driven Leadership: that challenges assumptions, embraces different points of view, and goes beyond 'guesstimates'. 

Our Mission

Making strategy accessible.

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Strategic insights

Organizations use several tools to collect data on operations: sales numbers, product info, online customer behavior, etc. Great to determine how to optimally perform your activities. But how do you decide which activities to do: in what markets is your chance of success the highest? And which products or services will sell best?

Determining this requires different insights. SpotOpp focuses on these –strategic- insights.


Extracting invisible insights

Tools used in the organization usually have a specific purpose, like optimizing the sales funnel, and deliver insights on that. For your strategy you need to understand the full picture though: your performance, environment, and fit to it. But external factors often can't be documented in existing tools, while no single person can oversee all factors and objectively evaluate them. SpotOpp makes these hidden insights available too.


Attention for the transformation process

Being able to optimally use data requires a data-driven mindset. And that is not a button one simply switches. It's a process. SpotOpp let's you take the right steps, in the right order. Because we know the frustration of long (months or sometimes even years) lasting implementations of a system such as Salesforce, and then finding out that the selected set up does not provide the insights you need ...

The Founder

"With my extensive experience as Strategy Consultant and Marketing Director I know how important market insights are to keep organizations competitive. Yet Management is forced to settle with the available insights, knowing that missing factors distorts the outcome, and their input is tainted due to personal preferences ...


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The strategy process is complex and time consuming. But many steps of this process can be digitized. Allowing you to focus and spend your valuable time on the human-aspects: collaboration and creating involvement. 

With SpotOpp, I want to contribute to a more durable world. With conscious choices, also in the field of business operations and strategy. Giving teams in organizations of any size a clear overview on which market combinations work best and why, so they can react fast and accurately."