The pressure to deliver those annual results is back on. But have you validated your commercial strategy yet?

Does your data work for you yet?

Work smarter, remove silos

If you drive somewhere and only look at your navigation, chances are you won’t arrive at your destination. At least not without a...

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.

It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.

Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.

A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.

If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.

You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.

Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...