About Strategy, Analytics and Sustainable Innovation

SpotOpp interview at MarXL

New app enables better informed commercial decisions and internal acceptance October 9, 2019 Interview with Marion Panhuijzen, founder...

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.

It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.

Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.