Sales results are influenced by many factors. And they change all the time. Assess all factors fast and easy. Perform a professional internal and external analysis with proven marketing models. And know which markets to target with what offer.
Finding your ideal target markets 40% faster not quick enough? Let selected team members enter the first data in a workshop. Reaching agreement in co-creation. A single shared truth in a day. And first step towards acceptance of the direction you’ll choose.
No access to official data sources to verify your insights? We can provide you with insights from various sources. Or initiate or enhance existing marketing processes so you can validate your insights with customers or agents.
Choosing the right market and offer is all about making choices. Better data enables smarter, quicker decisions that generate higher returns. Based on your analysis we help you decide on the most effective strategy and portfolio decisions. And appropriate marketing plans and execution.
Setting the SpotOpp tool up for your business is easy. In two simple steps we’ll help you define the products and markets you wish to analyze.
If you wish you can grant access to contributors, so you can include their input too.
We’ll guide contributors through your analysis with multiple-choice questions and clear instructions. Securing their valuable knowledge. No matter where they are located. While you to keep overview and track progress real-time.
Finding your ideal target markets 40% faster not quick enough? We can facilitate a workshop that will help you get up to speed.
Assessing markets from different viewpoints increases reliability of your data. Include knowledge from various contributors according the ‘Wikipedia-principle”. Discussing the differences will align contributors in an early stage. And is a first step towards accepting your final direction.
Official data sources and customer surveys can help you validate your data. Providing you with new insights over time.
You’ll find the potential of each product-market combination in a clear graph, linking to appropriate strategies. Various filters show the results from different perspectives: per Business Unit, country or company-wide. Identify potential areas of growth with precision.
Choose which markets to target. Decide on the right amount of sales efforts and create the right marketing mix for each market. Which products or services to develop or to phase-out. Avoid costly mistakes and ad hoc tactics.
Update your analysis easily for each review round. Strengthening the results and improving your collaboration continuously.
We help our customers increase their revenue. Basing their decisions on the most complete market insights. And we have just released some exciting new features!
As part of a strategic marketing analysis you should look at the macro trends. A PESTEL analysis helps you identify the trends at macro level that could impact your business. Just the factors you will want to assess!