DIGITIZE YOUR ANALYSIS PROCESS FOR CONTINUOUS MARKET INSIGHTS

To optimize your business results you need a strong focus. But which markets and offer will grow your revenue? Defining the attractiveness of markets and your fit doesn’t have to be a complex and time-consuming process anymore. Digitize the analysis process with SpotOpp.

Improve your profitability

Spot opportunities and only target product-market-combinations with the highest potential.

Increase your control

Implement continuous market insights and make well-educated decisions.

Save time and money

Don’t spend valuable resources on unnecessary repetitive activities.

WHAT SPOTOPP DOES

Key-data collection

SpotOpp helps you gather the correct input for a full internal and external analysis. With a clear workflow and instructions. And multiple-choice questions to ensure focus and standardization, so you can compare results.

Valuation

Input is evaluated according to the Maba-method (Market Attractiveness vs. Business Attractiveness). But instead of using 6-8 criteria to determine your fit for a market, you can use over 60.

Visual presentation

A clear graph shows the potential of each product-market combination. Linking to appropriate strategies for well-directed sales and marketing activities.

USE SPOTOPP FOR A STRONG STRATEGY

MARKETING STRATEGY

The right mix for each market

SALES STRATEGY

Focus on markets with potential

PRODUCT STRATEGY

Input for your Roadmap

How it works

Set your standards

Define the products and markets to analyze.

Enter your input

Answer the multiple choice questions per product-market-combination to describe the situation.

Analyze and use the results

Decide on actions based on the potential of your product per market. This potential is presented in a clear graph and linked to a suggested strategy.

Need help with the input or interpretation? Get a quote for a consultant.

SpotOpp results in graph

ABOUT SPOTOPP

Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.

NEWS

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Why perform a marketing analysis

A proper marketing analysis will help you define a strategy to win. And as a result develop a durable and lasting competitive advantage that helps you reach your targets.

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