A well performed marketing analysis, showing the market forces that impact your business and how to use them to your benefit.
Improve your market insights
A proper in- and external analysis for all your product-market combinations. Based on proven marketing models.
Optimize your most time- consuming marketing activity
Save time by combining corporate and product-market analyses and re-using insights year after year.
Ensure Marketing & Sales Collaboration
Increase reliability of your market insights by getting input from various customer-facing departments.
Secure your market knowledge
Clear workflow and instructions. Even for less experienced marketers or contributors without marketing background.
Gather relevant market insights
Allocate your resources to product-market-combinations with the highest potential.
Various levels of reporting to help base your market approach and Roadmap on actual needs in the market.
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STRATEGIC MARKETING ANALYSIS MADE EASY
A proper marketing analysis shows you the market forces that impact your business and how to use them to your benefit. Knowing the potential of your product-market combinations is crucial for decisions such as budget allocation, your market approach, markets to operate in or products to develop.
Whether you operate in one market or many, keeping the overview of your internal and external analysis can be a challenge. SpotOpp guides you through the analysis process and interpretation of the results. For well-educated corporate, marketing, sales and product development decisions.
Cover all relevant elements of a proper internal and external analysis. You choose which acknowledged marketing models to use and contributors get assisted with clear instructions.
Set standards to ensure overall alignment and comparison. Your sales and marketing department have never worked this closely together on their mutual required insights.
Data-driven decisions based on reliable and clear visual market insights. Your SpotOpp analysis will not disappear in a drawer, but will be used company-wide to act upon!
Set up SpotOpp to match your needs: define your products, markets you operate in, marketing models to use and factors that are key to success.
Enter your input
For every product-market-combination you are guided through a set of multiple choice questions. Select the most appropriate option to describe the current situation or ask a contributor, such as a sales rep, to do so.
Analyze and use the results
The answer to each question contributes to a score for the potential of your product for that specific market. The result is presented in a clear graph. Use this real-time status of the market situation to decide on required actions and save the outcome of a specific date for future reference.
Need help with the input or interpretation? Get a quote for a consultant.
Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.