Spot your Opportunities

Identify which markets will grow your revenue with the SpotOpp market analysis solution
About the SpotOpp tool

Make data-driven decisions with SpotOpp

Perform a professional internal and external analysis fast and easy. Determine your product-market-fit. And focus on markets that will grow your sales.

Solutions for your market insights

A professional market analysis

Sales results are influenced by many factors. And they change all the time. Assess all factors fast and easy. Perform a professional market analysis with proven marketing models. Know which markets to target with what offer. So you can make better informed decisions.

More about the SpotOpp analysis tool.


The fastest way to get started

Finding your ideal target markets 40% faster not quick enough? Let selected team members enter the first data in a workshop. Reaching agreement in co-creation. A single shared truth in a day. And first step towards acceptance of the direction you’ll choose.

More about the SpotOpp workshop.


Helping you rethink your strategy

Choosing the right market and offer is all about making choices. Better data enables smarter, quicker decisions that generate higher returns. Based on your analysis we help you decide on the most effective strategy and portfolio decisions. And appropriate marketing plans and execution.

No access to official data sources to verify your insights? We can provide you with insights from various sources. Or initiate or enhance existing marketing processes so you can validate your insights with customers or agents.


Discover the power of the most complete market analysis

Improve your profitability

Spot opportunities and target markets with potential. A good fit makes it easier to plan appointments and close deals.

Increase your control

Implement continuous market insights and make well-educated decisions.

Save time and money

Don’t spend valuable resources on unnecessary repetitive activities.

How a digital market analysis with SpotOpp works

Setting the SpotOpp tool up for your business is easy. In two simple steps we’ll help you define the products and markets you wish to analyze.

If you wish you can grant access to contributors, so you can include their input too.

More about the SpotOpp analysis tool.


We’ll guide contributors through your market analysis with multiple-choice questions and clear instructions. Securing their valuable knowledge. No matter where they are located. While you to keep overview and track progress real-time.

Finding your ideal target markets 40% faster not quick enough? We can facilitate a workshop that will help you get up to speed.

More about the SpotOpp workshop.


Assessing markets from different viewpoints increases reliability of your data. Include knowledge from various contributors according the ‘Wikipedia-principle”. Discussing the differences will align contributors in an early stage. And is a first step towards accepting your final direction.

Official data sources and customer surveys can help you validate your data. Providing you with new insights over time.


You’ll find the potential of each product-market combination in a clear graph, linking to appropriate strategies. Various filters show the results from different perspectives: per Business Unit, country or company-wide. Identify potential areas of growth with precision.

Choose which markets to target. Decide on the right amount of sales efforts and create the right marketing mix for each market. Which products or services to develop or to phase-out. Avoid costly mistakes and ad hoc tactics.


Update your analysis easily for each review round. Strengthening the results and improving your collaboration continuously.


Would SpotOpp work for you?

- Are you looking for growth?

- Do you have several business lines (markets and/or products)?

- Do you need data to prioritize or justify your next steps?