DIGITIZE YOUR STRATEGIC MARKETING ANALYSIS

Which markets are interesting to operate in? Which products should you offer there? To make the right decisions you need reliable information about the market and your fit. It’s not easy to analyze the complete market and spot your opportunities though. Performing a strategic marketing analysis has proven to be a complex and time-consuming process. Often based on the insights of one or just a few people. And due time pressure not performed as thoroughly as required. Improve the quality of your market insights. Save time and money by digitizing the process with SpotOpp. The tool that guides you through your full analysis.

Data collection

Gather the correct input for a full internal and external analysis. With multiple-choice questions to ensure focus and standardization, so you can compare results.

Valuation

Input is evaluated according to the Maba-method (Market Attractiveness vs. Business Attractiveness). But instead of using 6-8 criteria to determine your fit for a market, you can use over 50.

Visual presentation

A clear graph shows the potential of each product-market combination. Linking to appropriate strategies for well-directed sales and marketing activities.

WHY USE SPOTOPP

MARKETING STRATEGY

The right mix for each market

SALES STRATEGY

Focus on markets with potential

PRODUCT STRATEGY

Input for your Roadmap

How it works

Set your standards

Set up SpotOpp to match your needs: define your products, markets you operate in, marketing models to use and factors that are key to success.

Enter your input

For every product-market-combination you are guided through a set of multiple choice questions. Select the appropriate option to describe the current situation.

Analyze and use the results

Your answers contribute to a score for the potential of your product per market. This score is presented in a clear graph and linked to a suggested strategy. Helping you decide on required actions.

Need help with the input or interpretation? Get a quote for a consultant.

ABOUT SPOTOPP

Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.

NEWS

pestel market forces

Does the macro environment affect your success

How does the macro environment affect your success?   As part of a strategic marketing analysis you should look at the macro trends. Since also external forces at a country level define the attractiveness of that market. A PESTEL analysis helps you identify the trends at macro level that could impact your business. The letters stand…

Read more
insights for strategic decisions

Why perform a marketing analysis

A proper marketing analysis will help you define a strategy to win. And as a result develop a durable and lasting competitive advantage that helps you reach your targets.

Read more