Which markets are interesting to operate in? Which products should you offer there? To make the right decisions you need reliable information about the market and your fit. It’s not easy to analyze the complete market and spot your opportunities though. Performing a strategic marketing analysis has proven to be a complex and time-consuming process. Often based on the insights of one or just a few people. And due time pressure not performed as thoroughly as required. Improve the quality of your market insights. Save time and money by digitizing the process with SpotOpp. The tool that guides you through your full analysis.

Data collection

Gather the correct input for a full internal and external analysis. With multiple-choice questions to ensure focus and standardization, so you can compare results.


Input is evaluated according to the Maba-method (Market Attractiveness vs. Business Attractiveness). But instead of using 6-8 criteria to determine your fit for a market, you can use over 50.

Visual presentation

A clear graph shows the potential of each product-market combination. Linking to appropriate strategies for well-directed sales and marketing activities.



The right mix for each market


Focus on markets with potential


Input for your Roadmap

How it works

Set your standards

Set up SpotOpp to match your needs: define your products, markets you operate in, marketing models to use and factors that are key to success.

Enter your input

For every product-market-combination you are guided through a set of multiple choice questions. Select the appropriate option to describe the current situation.

Analyze and use the results

Your answers contribute to a score for the potential of your product per market. This score is presented in a clear graph and linked to a suggested strategy. Helping you decide on required actions.

Need help with the input or interpretation? Get a quote for a consultant.

SpotOpp results in graph


Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.


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