A proper marketing analysis shows you the market forces that impact your business and how to use them to your benefit. Knowing the potential of your product-market combinations is crucial for decisions such as budget allocation, your market approach, markets to operate in or products to develop.

Whether you operate in one market or many, keeping the overview of your internal and external analysis can be a challenge. SpotOpp is a self-service market analysis tool that guides you through the analysis process and interpretation of the results. For well-educated corporate, marketing, sales and product development decisions.

Clear workflow

Cover all relevant elements of a proper internal and external analysis. You choose which acknowledged marketing models to use and contributors get assisted with clear instructions.


Set standards to ensure overall alignment and comparison. Your sales and marketing department have never worked this closely together on their mutual required insights.

Actionable outcomes

Data-driven decisions based on reliable and clear visual market insights. Your SpotOpp analysis will not disappear in a drawer, but will be used company-wide to act upon!



The right mix for each market


Focus on markets with potential


Input for your Roadmap

How it works

Set your standards

Set up SpotOpp to match your needs: define your products, markets you operate in, marketing models to use and factors that are key to success.

Enter your input

For every product-market-combination you are guided through a set of multiple choice questions. Select the appropriate option to describe the current situation.

Analyze and use the results

Your answers contribute to a score for the potential of your product per market. This score is presented in a clear graph and linked to a suggested strategy. Helping you decide on required actions.

Need help with the input or interpretation? Get a quote for a consultant.


Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.


pestel market forces

Does the macro environment affect your success

How does the macro environment affect your success?   As part of a strategic marketing analysis you should look at the macro trends. Since also external forces at a country level define the attractiveness of that market. A PESTEL analysis helps you identify the trends at macro level that could impact your business. The letters stand…

Read more
insights for strategic decisions

Why perform a marketing analysis

A proper marketing analysis will help you define a strategy to win. And as a result develop a durable and lasting competitive advantage that helps you reach your targets.

Read more