DIGITIZE YOUR ANALYSIS PROCESS FOR CONTINUOUS MARKET INSIGHTS

To optimize your business results you need a strong focus. But which markets and offer will grow your revenue? Defining the attractiveness of markets and your fit doesn’t have to be a complex and time-consuming process anymore. Digitize the analysis process with SpotOpp.

Improve your profitability

Spot opportunities and only target product-market-combinations with the highest potential.

Increase your control

Implement continuous market insights and make well-educated decisions.

Save time and money

Don’t spend valuable resources on unnecessary repetitive activities.

WHAT SPOTOPP DOES

Key-data collection

SpotOpp helps you gather the correct input for a full internal and external analysis. With a clear workflow and instructions. And multiple-choice questions to ensure focus and standardization, so you can compare results.

Valuation

Input is evaluated according to the Maba-method (Market Attractiveness vs. Business Attractiveness). But instead of using 6-8 criteria to determine your fit for a market, you can use over 60.

Visual presentation

A clear graph shows the potential of each product-market combination. Linking to appropriate strategies for well-directed sales and marketing activities.

USE SPOTOPP FOR A STRONG STRATEGY

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CORPORATE STRATEGY

Assess your Business

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MARKETING STRATEGY

The right mix for each market

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SALES STRATEGY

Focus on markets with potential

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PRODUCT STRATEGY

Input for your Roadmap

How it works

Set your standards

Define the products and markets to analyze.

Enter your input

Answer the multiple choice questions per product-market-combination to describe the situation.

Analyze and use the results

Decide on actions based on the potential of your product per market. This potential is presented in a clear graph and linked to a suggested strategy.

Need help with the input or interpretation? Get a quote for a consultant.

SpotOpp results in graph
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ABOUT SPOTOPP

Having worked in marketing for many years, advising startups to corporates, founder Marion Panhuijzen knows the necessity of a proper analysis for strategy creation. Experiencing the challenges of keeping the overview with many product-market combinations, data sources and contributors, she decided it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.

NEWS

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Why perform a marketing analysis

A proper marketing analysis will help you define a strategy to win. And as a result develop a durable and lasting competitive advantage that helps you reach your targets.

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