To optimize your business results you need a strong focus. But which markets and offer will grow your revenue? Defining the attractiveness of markets and your fit doesn’t have to be a complex and time-consuming process anymore. Digitize the analysis process with SpotOpp.

Improve your profitability

Spot opportunities and only target product-market-combinations with the highest potential.

Increase your control

Implement continuous market insights and make well-educated decisions.

Save time and money

Don’t spend valuable resources on unnecessary repetitive activities.


Key-data collection

SpotOpp helps you perform a full internal and external analysis, assessing all factors that influence your sales results. With a clear workflow and instructions. And multiple-choice questions to ensure focus and internal comparison.


Input is evaluated according to the Maba-method (Market Attractiveness vs. Business Attractiveness). But instead of using 6-8 criteria, you can use over 80.

Visual presentation

A clear graph shows the potential of each product-market combination. Linking to appropriate strategies for well-directed sales and marketing activities.



The right mix for each market


Focus on markets with potential


Input for your Roadmap

How it works

Set your standards

Define the products and markets to analyze.

Enter your input

Answer the multiple choice questions per product-market-combination to describe the situation.

Analyze and use the results

Decide on actions based on the potential of your product per market. This potential is presented in a clear graph and linked to a suggested strategy.

Need help with the input or interpretation? Get a quote for a consultant.

SpotOpp results in graph


SpotOpp is based on the theory of well-known marketing masters, such as Michael E. Porter, combined with extensive marketing experience at different organizations from startups to corporates. It has been built around the needs for marketing, sales and product development strategy and has been fueled and tested at CxO level.

With the growing challenges of keeping the overview with many product-market combinations, data sources and contributors, it was time for a tool to facilitate the process. Leading to the ultimate marketing analysis tool SpotOpp.


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