Creating your strategy for the ‘next normal’ …
You probably have faced your share of business challenges. Depending on the age of your organization and industry you operate in, you may have planned to introduce new products or moving into new markets. Or decided how to allocate your resources at the annual budget round. And now you face a new market situation, generally called ‘the next normal’. Any of these challenges link to your strategic direction.
Three strategic directions for your business
Your strategic direction is often fueled by the life-cycle stage of your organization and directly related to your goals. Apart from strategies focused on leaving the market, there are three basic directions:
The right strategy for your direction
No matter which direction you’re planning to go, you’ll need to determine where your efforts will have the most effect, and what efforts will get you the most effect there. So you can define a winning strategy that will ensure you reach your goals. This means analyzing all relevant factors and determine your market-fit. A holistic market analysis, based on proven models, can provide you crucial, data-driven insights: what countries and products should you focus on. And what marketing & sales adjustments are needed to optimize your result. Because, as “Mr. Strategy” Dr. Kenichi Ohmae put so well: “Rowing harder doesn’t help if the boat is headed in the wrong direction”.
Struggling to determine the right strategy for your business challenge? SpotOpp provides a clear solution to help you with issues in this area. Please don’t hesitate to contact us if you want to know more.