With our Programs
The transition to a data-driven approach can be overwhelming. Where and how to start? Our Programs lead you through the right steps. In the right order, to avoid any duplication of work.
Program 1. Your Health Check
For a strong strategy you'll need to see the full picture: your situation, complete environment and market-fit. Which starts by defining your ambition, as that dictates which insights you'll need. The next step is determining your current situation. Do the -often many- tools you work with provide the insights in the format you need? Can you draw the right conclusions from existing dashboards, or do you need to make adjustments to the way tools has been set up?
This Program is the first stage of your Data-Driven Leadership journey, in which you'll discover:
What insights you need based on (corporate) goals
What relevant insights you have available
How to align existing tools
Program 2. Securing your Collective Intelligence
Once you know which insights you need and what required data is available in the systems that are being used, it is time to address your organization’s collective intelligence. To gather all relevant expertise and points of view, in order to define the gaps: missing insights, but also discrepancies between the market needs and your offer for each market. Your strategy should be aimed at closing both gaps.
This program consists of a workshop in which an inter-departmental team gathers all relevant available insights and perspectives, to:
Secure available insights via the right questions
Discuss various points of view
Interpret the first outcomes
Program 3. Validation Framework
As human beings we like having our opinion confirmed and strengthened. And often unconsciously close ourselves off to information that challenges our convictions. But a strong strategy requires an open mind. And so, this program is aimed at validating the insights we have gathered within the organization in the previous steps.
An important step to ensure your insights are reliable and validated via various sources, and build:
The optimum research structure
Your desk research framework
Relevant customer survey(s)
Program 4. Strategy Selection Process
Data-Driven Leaders are collaborative. Because they know that our own preferences and preconceptions (biases) taint the way we see the world. That's why –in the previous steps- we gather the input of all relevant employees, we validate our insights, and visualize the options we derive from them. So the outcome: the optimum direction and required activities are clear to and accepted by everyone. For a strategy without buy-in is extremely hard to activate!
Here you'll use insights to discover your options and confidently choose your strategy, by understanding how to:
Interpret the reports
Immediately discover priorities
Discover the required marketing adjustments
Become a Data-Driven Team Fast
SpotOpp guides you through the transformation process and empowering you to make the right commercial decisions and adjustments. Prefer to have an extra pair of eyes looking at your future strategy updates? Our consultants are happy to help!