Input for your Roadmap

Product development is all about choices. Which products to improve as quick wins and which ones to focus on to make your portfolio future-proof. But the decision process can take up time and energy: no matter what the choices, there will always be someone challenging your decision based on conflicting interests.

SpotOpp is a self-service analysis tool for relevant insights on your entire portfolio. Providing you with the marketing intelligence you need and guiding your team through the process. Perform a proper marketing analysis and move from data to actionable information. In the shortest time-frame and with less effort.

Why use SpotOpp for your product strategy

Reliable market insights

Base your Roadmap on insights of market needs and potential, validated by proven models.

Clear workflow

Optimum collaboration with Marketing and Sales and smooth process with instructions.

Save time

Use market knowledge and save time by re-using and updating insights year after year.

Actionable outcomes

Move from data to actionable information for well-educated decisions.

How it works

Set your standards

Set up SpotOpp to match your needs: define your products, markets you operate in, marketing models to use and factors that are key to success.

Enter your input

For every product-market-combination you are guided through a set of multiple choice questions. Select the appropriate option to describe the current situation.

Analyze and use the results

Your answers contribute to a score for the potential of your product per market. This score is presented in a clear graph and linked to a suggested strategy. Helping you decide on required actions.

Need help with the input or interpretation? Get a quote for a consultant.

Want to use SpotOpp for other activities?

marketing strategy