Inspiration
How we helped leaders like you succeed
How Alewijnse strengthened its strategy (and avoided costly pitfalls)
Durable growth. That’s what Alewijnse, a leading electro-technical service provider, set out to achieve. After being acquired by Strong Root Capital, the company needed to refine its market approach and sharpen its focus. But with a labor-intensive portfolio in an industry where skilled workers are scarce, smart choices were essential. Where should sales and marketing focus their efforts? Which markets offered the most potential? How could they allocate budgets efficiently? The challenge wasn’t just making strategic decisions—it was backing them up with real insights.​​
Met 950 medewerkers en 130 jaar ervaring had Alewijnse een schat aan kennis opgebouwd. Maar op het vlak van strategie ontbrak er iets. Ze wisten dat ze selectiever moesten zijn in hun marktbenadering, maar het overzicht om activiteiten effectief te prioriteren ontbrak. Eerdere jaren werd geïnvesteerd in externe marktonderzoeken, maar deze keer wilden ze een aanpak die hun eigen expertise benutte. Een methode die niet alleen de strategie verscherpte, maar ook de interne samenwerking verbeterde. En de schakel vormde tussen ervaring en uitvoering.​
SpotOpp brought clarity
That’s where SpotOpp came in. Alewijnse kicked off with a hands-on workshop, training team members from sales, marketing, and engineering to use the platform. By bringing multiple perspectives together, they built a well-rounded analysis—one that made their market insights more reliable and actionable. With SpotOpp, Alewijnse optimized three key areas:
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Smarter strategic decisions
SpotOpp gave management a bird’s-eye view of their commercial potential, allowing them to compare business plans across segments. With this intelligence, they could identify weak spots before they turned into costly mistakes—ensuring every move was calculated.
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Optimized resource allocation
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With a clearer understanding of product-market fit, Alewijnse could confidently allocate budgets, sales efforts, and development resources. A structured approach also cut down on time-consuming back-and-forth, making decision-making faster and more efficient.
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Stronger alignment across teams
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SpotOpp provided a shared platform where all departments could see how their insights contributed to the bigger picture. With universal dashboards, teams stayed aligned and focused—ensuring everyone was moving in the same direction.
The result: a strategy that drives growth
Armed with real-time market data, Alewijnse has optimized its activities in key markets and streamlined parts of its portfolio—making the company more agile and efficient. What traditionally took nine months was completed in just three. A professional market analysis isn’t just about gathering data—it’s about making better decisions, faster. With a structured, repeatable approach to strategy, Alewijnse now ensures every opportunity is assessed the same way. By aligning teams and focusing on the right markets, they’ve taken a significant step toward smarter, more effective growth.
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Ready to sharpen your strategy? Let’s talk.
From endless possibilities to clear direction
Aryzon World is on a bold mission: to transform education by connecting people worldwide through learning. Their platform makes teaching and learning seamless, engaging, and accessible, creating more equal opportunities for personal growth.
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But like many innovative startups, Aryzon World faced a crucial challenge: where to focus first? With endless possibilities but limited resources, they needed clarity, fast. That’s where SpotOpp stepped in.​
SpotOpp unlocked the best Go-To-Market approach
We helped Aryzon World with:
Finding focus without losing momentum
Startups thrive on fresh ideas, new angles, and exciting opportunities. But without clear direction, it’s easy to spread the already limited resources too thin. SpotOpp helped Aryzon World cut through the noise. By asking the right questions, we guided them to a sharp, data-backed focus. No endless debates, just structured insights leading to smart decisions. And as their portfolio evolves, they keep refining their strategy with real-time market data.
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Zeroing in on the insights that matter (even the tough ones)
Building a product is one thing. Bringing it to market successfully is another. Along the way, assumptions get tested, and realities shift. SpotOpp made those pivotal moments visible—even the ones that were hard to face. For Aryzon World, this meant reassessing their target audience. Instead of a single broad segment, they identified key subgroups with different needs and market dynamics. This shift led to a more precise go-to-market strategy—one that truly resonated.
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Turning strategy into action, fast!
Before SpotOpp, Aryzon World had already held multiple strategy sessions. Each one sparked great ideas but also added complexity—more options, more questions, but no clear path forward. Our approach was different. The SpotOpp workshop kept the team laser-focused, guiding them through different market perspectives while ensuring every discussion led to action. No vague concepts—just a structured plan with clear priorities, ready to execute.
The result: confident commercial decisions
Launching a new product is an exciting, high-stake moment. You believe in your vision, you know your product has potential. But making the wrong move can cost time, money, and momentum. SpotOpp helped Aryzon World ask the tough questions before launching. Ensuring their strategy was sharp, their target market was precise, and their positioning was spot on. Now, they’re making commercial decisions with confidence, and moving forward with clarity.
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Ready to find your focus? Let’s talk.​​
How RelyOn Nutec optimized its portfolio and gained a competitive edge
RelyOn Nutec—formerly Falck Safety—has come a long way. What started in 1968 as a Danish fire training provider has grown into a global leader in safety, survival training, and consultancy. With 33 locations in over 20 countries, the company trains 25,000 professionals annually at its Maasvlakte training center.
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As industries evolved and safety standards became more rigorous, RelyOn Nutec expanded its portfolio with advanced technical training and corporate services. Growth, however, brought complexity. A broad course offering, a limited number of specialized instructors, and increasing margin pressure meant tough decisions had to be made. Yet, the team lacked a clear overview to confidently prioritize activities. After being acquired by Polaris Private Equity, RelyOn Nutec knew it was time for a structured, data-driven approach to portfolio management and contacted SpotOpp.
SpotOpp removed the guesswork
SpotOpp guided RelyOn Nutec through the process of creating a winning strategy.
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Smarter portfolio management
With more than 750 safety and survival courses, both online and on-site, it was difficult to determine which trainings should take priority. Which courses should be promoted? Which ones scaled back? Without a structured system, these decisions were often based on gut feeling. SpotOpp changed that. The platform gave RelyOn Nutec clear insights into each course's potential, backed by real data. No more guesswork, just strategic, evidence-based decisions about what works, what doesn’t, and where to focus next.
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Digital transformation unlocks new opportunities
The team knew some key resources weren’t being used efficiently, but they lacked the data to pinpoint where and how improvements could be made. SpotOpp provided full transparency in decision-making. By gathering insights from across the organization -from management and operations to sales and instructors- the company not only improved data reliability but also strengthened internal alignment. And employees could now see exactly how their input contributed to the bigger picture, fostering greater engagement and focus.
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Optimized resource allocation, fewer bottlenecks
With SpotOpp, RelyOn Nutec could make faster, better-informed decisions about market focus, portfolio adjustments, and resource distribution. The company’s 500 instructors could now concentrate on courses that attracted enough participants to drive real business impact. And the marketing team could gather and analyze relevant market insights within days, leveraging input from colleagues across the globe.​
The result: a competitive edge worth millions
By digitizing its market analysis with SpotOpp, RelyOn Nutec eliminated bottlenecks, streamlined processes, and gained a competitive edge worth millions. A centralized data hub made strategic decisions faster, smarter, and more effective. SpotOpp’s dashboards helped align departments and sharpen focus. And actively involving experts in the strategy process boosted motivation and energy across teams. With these new efficiencies, RelyOn Nutec is now in a stronger position than ever. The company has the tools and insights to refine its strategy, improve performance, and stay ahead in a competitive industry.
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Ready to improve your competitive edge? Let’s talk.