How does the macro environment affect your success? As part of a strategic marketing analysis you should look at the macro trends. Since also external forces at a country level define the attractiveness of that market. A PESTEL analysis helps you identify the trends at macro level that could impact your business. The letters stand…
Spot the right market, offer and approach with SpotOpp
A proper marketing analysis will help you define a strategy to win. And as a result develop a durable and lasting competitive advantage that helps you reach your targets.
Want to experience the benefits of SpotOpp? Sign up for a free two-week trial!