Is your commercial data your new gold yet?
Does your data work for you yet?
About Strategy, Analytics and Sustainable Innovation
Team SpotOpp
- Apr 26
- 2 min
Work smarter, remove the silo
Work smarter, remove silos
Team SpotOpp
- Apr 5
- 3 min
Do you still know what the best markets are for your business?
If you drive somewhere and only look at your navigation, chances are you won’t arrive at your destination. At least not without a...
Team SpotOpp
- Jan 11
- 2 min
Strategy is about making decisions and trade-offs. Don’t copy-paste your input.
One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?
Team SpotOpp
- Dec 14, 2021
- 3 min
Better data enables smarter decisions and higher returns
Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.
Team SpotOpp
- Nov 9, 2021
- 2 min
Market insights help identify markets that will grow your business
It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.
Team SpotOpp
- Oct 4, 2021
- 3 min
Include all relevant factors for a strategic analysis
Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.
Team SpotOpp
- Sep 7, 2021
- 3 min
Still Prioritizing Intuition Over Data?
You probably have faced your share of business challenges. Any of these challenges link to your strategic direction.
Team SpotOpp
- Dec 2, 2020
- 2 min
A market analysis can take months, while decisions are often time restricted
A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.
Team SpotOpp
- Aug 12, 2020
- 3 min
Is your gut feeling still accurate for the ‘new normal’?
If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.
Team SpotOpp
- Jul 31, 2020
- 3 min
Creating your strategy for the 'next normal'
You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.
Team SpotOpp
- Jul 20, 2020
- 3 min
When facing the 'next normal' ...
The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.
Team SpotOpp
- Jul 3, 2020
- 4 min
Have you spotted the right markets for your business yet?
Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...
Team SpotOpp
- Apr 15, 2020
- 2 min
Does the macro environment affect your success?
As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...
Team SpotOpp
- 5 min
Is your commercial data your new gold yet?
Does your data work for you yet?
Team SpotOpp
- 2 min
Work smarter, remove the silo
Work smarter, remove silos
Team SpotOpp
- 3 min
Do you still know what the best markets are for your business?
If you drive somewhere and only look at your navigation, chances are you won’t arrive at your destination. At least not without a...
Team SpotOpp
- 2 min
Strategy is about making decisions and trade-offs. Don’t copy-paste your input.
One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?