About Strategy, Analytics and Sustainable Innovation

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.

It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.

Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.

You probably have faced your share of business challenges. Any of these challenges link to your strategic direction.

A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.

If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.

You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.

The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.

Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...

As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...