Is your commercial data your new gold yet?
Does your data work for you yet?
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About Strategy, Analytics and Sustainable Innovation
Team SpotOpp
Apr 26, 20222 min
Work smarter, remove the silo
Work smarter, remove silos
Team SpotOpp
Apr 5, 20223 min
Do you still know what the best markets are for your business?
If you drive somewhere and only look at your navigation, chances are you won’t arrive at your destination. At least not without a...
Team SpotOpp
Jan 11, 20222 min
Strategy is about making decisions and trade-offs. Don’t copy-paste your input.
One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?
Team SpotOpp
Dec 14, 20213 min
Better data enables smarter decisions and higher returns
Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.
Team SpotOpp
Nov 9, 20212 min
Market insights help identify markets that will grow your business
It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.
Team SpotOpp
Oct 5, 20213 min
Include all relevant factors for a strategic analysis
Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.
Team SpotOpp
Sep 7, 20213 min
Still Prioritizing Intuition Over Data?
You probably have faced your share of business challenges. Any of these challenges link to your strategic direction.
Team SpotOpp
Aug 3, 20212 min
Improve your sales results with the right focus
We help our customers increase their revenue with the most complete market insights. And we have just released some exciting new features!
Team SpotOpp
Dec 2, 20202 min
A market analysis can take months, while decisions are often time restricted
A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.
Team SpotOpp
Aug 12, 20203 min
Is your gut feeling still accurate for the ‘new normal’?
If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.
Team SpotOpp
Jul 31, 20203 min
Creating your strategy for the 'next normal'
You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.
Team SpotOpp
Jul 21, 20203 min
When facing the 'next normal' ...
The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.
Team SpotOpp
Jul 3, 20204 min
Have you spotted the right markets for your business yet?
Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...
Team SpotOpp
Apr 15, 20202 min
Does the macro environment affect your success?
As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...
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