About Strategy, Analytics and Sustainable Innovation

Free E-books

Go to free E-books

Go to videos

Articles

Strategy is about making decisions and trade-offs. Don’t copy-paste your input.

Team SpotOpp

Feb 16
2 min

Strategy is about making decisions and trade-offs. Don’t copy-paste your input.

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

Better data enables smarter decisions and higher returns

Team SpotOpp

Feb 10
3 min

Better data enables smarter decisions and higher returns

Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.

Market insights help identify markets that will grow your business

Team SpotOpp

Jan 20
2 min

Market insights help identify markets that will grow your business

It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.

Include all relevant factors for a strategic analysis

Team SpotOpp

Jan 5
3 min

Include all relevant factors for a strategic analysis

Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.

Team SpotOpp

Dec 16, 2020
3 min

Still Prioritizing Intuition Over Data?

You probably have faced your share of business challenges. Any of these challenges link to your strategic direction.

A market analysis can take months, while decisions are often time restricted

Team SpotOpp

Dec 2, 2020
2 min

A market analysis can take months, while decisions are often time restricted

A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.

Is your gut feeling still accurate for the ‘new normal’?

Team SpotOpp

Aug 12, 2020
3 min

Is your gut feeling still accurate for the ‘new normal’?

If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.

Creating your strategy for the 'next normal'

Team SpotOpp

Jul 31, 2020
3 min

Creating your strategy for the 'next normal'

You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.

Team SpotOpp

Jul 20, 2020
3 min

When facing the 'next normal' ...

The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.

Have you spotted the right markets for your business yet?

Team SpotOpp

Jul 3, 2020
4 min

Have you spotted the right markets for your business yet?

Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...

Does the macro environment affect your success?

Team SpotOpp

Apr 15, 2020
2 min

Does the macro environment affect your success?

As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...

{"items":["602ad3afa326fa001712f950","602ad6a219014b0017a417c0","602ad86bff0af0001815605f","602ad20585ee890017f6dad3","602adda96abef800174d1c2b","602ad0a8c67f3e00179d96e4","602acd45dda63d001736d84f","602ac992956cfa00170cc696","602ac51019014b0017a40989","601eb0875c139c0017ed37bc","602ac2842980a700178a029d"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_14","value":"rgba(236,236,236,1)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

Team SpotOpp

2 min

Strategy is about making decisions and trade-offs. Don’t copy-paste your input.

One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?

Team SpotOpp

3 min

Better data enables smarter decisions and higher returns

Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.

Team SpotOpp

2 min

Market insights help identify markets that will grow your business

It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.

Team SpotOpp

3 min

Include all relevant factors for a strategic analysis

Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.

{"items":["602ad3afa326fa001712f950","602ad6a219014b0017a417c0","602ad86bff0af0001815605f","602ad20585ee890017f6dad3"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"max","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":62,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":960,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_12","value":"rgba(87,87,87,0.75)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":960,"selectedLayout":"2|bottom|1|max|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.62},"container":{"width":960,"galleryWidth":992,"galleryHeight":0,"scrollBase":0,"height":null}}

2 3