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About Strategy, Analytics and Sustainable Innovation


New Year, Same Pressure? Why Now Is the Perfect Time to Validate Your Strategy
The pressure to deliver those annual results is back on. But have you validated your commercial strategy yet?
2 min read


Is your commercial data your new gold yet?
Does your data work for you yet?
5 min read


Work smarter, remove the silo
Work smarter, remove silos
2 min read


Do you still know what the best markets are for your business?
If you drive somewhere and only look at your navigation, chances are you won’t arrive at your destination. At least not without a...
3 min read


Strategy is about making decisions and trade-offs. Don’t copy-paste your input.
One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?
2 min read


Better data enables smarter decisions and higher returns
Market analysis provides you with solid facts. For well informed decisions rather than resting the fate of your business on 'guesstimates'.
3 min read


Market insights help identify markets that will grow your business
It’s easier to sell in markets where your product meets the demands. How do you find these markets? With strong market insights.
2 min read


Include all relevant factors for a strategic analysis
Gaps in input lead to incorrect assumptions and lagging performance. And you want to assign activities where you’ll get the most out of it.
3 min read


Still Prioritizing Intuition Over Data?
You probably have faced your share of business challenges. Any of these challenges link to your strategic direction.
3 min read


Improve your sales results with the right focus
We help our customers increase their revenue with the most complete market insights. And we have just released some exciting new features!
2 min read


A market analysis can take months, while decisions are often time restricted
A holistic market analysis is pretty time consuming. But you need insights. Be organized to make sure your analysis does not take months.
2 min read


Is your gut feeling still accurate for the ‘new normal’?
If your assumptions about how Corona changed the market are misled, you may lose revenue. Maybe it’s time to validate your gut feeling.
3 min read


Creating your strategy for the 'next normal'
You've probably faced your share of business challenges. And now there's a 'new normal'. These challenges link to your strategic direction.
3 min read


When facing the 'next normal' ...
The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.
3 min read


Have you spotted the right markets for your business yet?
Your strategy has a big influence on your success. The markets to focus on. The products to offer. And how to make them available. You...
4 min read


Does the macro environment affect your success?
As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...
2 min read

Inspiration
Our thoughts on research, advices and interviews
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