We’ve seen that despite all the smart digital solutions, strong leadership and stand-out culture at today’s companies, strategy is still seen as this big, heavy topic because it’s largely based on…

a) Unproven assumptions
b) Misalignment between teams, and
c) Critical information lost in translation


As Michael Porter says, ‘The essence of strategy is choosing what not to do.’ It’s about deliberately choosing to be different.


To make these choices with conviction and see them through to revenue growth, executives and their teams must have a clear and comprehensive understanding of which market combinations work best, and why – from every angle. And they miss the tools and the time to do so. So, sick of seeing the struggle holding back companies with such huge potential, we decided to use our executive experience, years of successes and lessons learned to build a simple, time-saving solution for finding product-market-fit and seeing growth opportunities:

Welcome to SpotOpp

Meet our Partners

The SpotOpp Partner Network combines our modern strategic market analysis platform with partner expertise—leading the automation of marketing and connecting teams to their organization’s greatest opportunities.

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Interested in exploring opportunities together?