MarXL has recently published her extensive interview with SpotOpp on the benefits for the maritime sector op its website.
We’ve seen that despite all the smart digital solutions, strong leadership and stand-out culture at today’s companies, strategy is still seen as this big, heavy topic because it’s largely based on…
a) Unproven assumptions
b) Misalignment between teams, and
c) Critical information lost in translation
As Michael Porter says, ‘The essence of strategy is choosing what not to do.’ It’s about deliberately choosing to be different.